However, my journey speaks volumes. With two decades in healthcare, the recent five years in the hearing aid/audiology field, I’ve faced substantial resistance, not just to my ideas, processes, and methods, but to change itself. This opposition often stems from my title—MHA, not Au.D.—fueling a misconception that I lack valuable contributions to this rapidly evolving community. Yet, I see firsthand how swiftly our industry is changing. Private practices must be proactive to stay relevant, lest they be overshadowed by managed care, wholesale stores, or absorbed through nominal manufacturer buyouts. Against the backdrop of such resistance, my stance when told my efforts are futile is rooted deeply in my character: ‘Bet.’